Jock & Mack Cafe

Branding | Signage

‘Jock + Mack’ is a modern Australian cafe serving breakfast, brunch and lunch all day in Hoppers Crossing.

Jock & Mack approached Epic Visuals when they decided they wanted to update the branding. Their current logo, although beautiful and intricate was unfortunately hard to read from the street and customers would misread the name. They wanted to update the branding to be clean, modern and legible from the street. It was also important to incorporate imagery of their two Mini Schnauzers that the cafe was named after. Epic Visuals developed brand guidelines, shop signage and created visual assets for various touch points such as coffee cups and decals.

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